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![Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?v=1772413949&width=1946)
![Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?v=1772413949&width=1946)
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![Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_45c412ab-1879-4fde-b5db-efda2aee4bc2.webp?v=1772413949&width=1946)
![Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?v=1772413949&width=1946)
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![Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A011_52f66702-33af-4f15-950e-59b68d1c857d.webp?v=1772413949&width=1946)
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![[13.0 PLAYA]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A013_9ef4a6ed-7424-439b-9759-eb1bccea036d.webp?v=1772413949&width=1946)
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![Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.webp?v=1772413949&width=1946)
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![Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.webp?v=1772413949&width=1946)
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![Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_45c412ab-1879-4fde-b5db-efda2aee4bc2.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_e1bf454b-731f-45a9-829b-0489c51289da.webp?v=1772413950&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A011_52f66702-33af-4f15-950e-59b68d1c857d.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A012_aa6d74e7-19c2-4de4-bd2a-6b5ae81d5d1f.webp?v=1772413949&width=2000)
![[13.0 PLAYA]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A013_9ef4a6ed-7424-439b-9759-eb1bccea036d.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A014_2134517d-22d7-4c9c-8d35-ea2095ec4b0a.webp?v=1772413950&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_267d584b-17b5-4138-89a1-fbf77ba33833.webp?v=1772413950&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_aeb8e7d0-501f-4b38-a4e4-2380bccb8d35.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.webp?v=1772413949&width=2000)
![Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]](http://towerr28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.webp?v=1772413950&width=2000)
Swipe Serum Concealer®
Swipe Serum Concealer®
A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
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Tell Me More
Tell Me More
This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.
Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
Ingredients
Ingredients
Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.
Ingredient List: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Dermatologist Approved, Clinically Tested, Hypoallergenic, Ophthalmologist-tested.
Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Water-proof/resistant, Vegan, Cruelty-Free.
The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.
How To Use
How To Use
Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes! Remove with gentle cleanser and water.
Pro Tip: For maximum lift, pair with the MakeWaves Lash Curler for an eye-opening curl!
Pair it with
Pair it with
Talk about your brand
"If you're looking for a new mascara that's curling,
lengthening, and defining without looking too overdone,
you're going to want to purchase this immediately."
— BYRDIE
Volumizing
Lengthening
Flake-Free
Infinitely Buildable
Amped-Up Lashes
F.A.Q.
Is MakeWaves™ Mascara waterproof?
Is MakeWaves™ Mascara waterproof?
MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.
Is MakeWaves™ Mascara safe for contact lens wearers?
Is MakeWaves™ Mascara safe for contact lens wearers?
Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!
Does MakeWaves™ Mascara work for straight lashes?
Does MakeWaves™ Mascara work for straight lashes?
Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.
Does MakeWaves™ Mascara have fibers?
Does MakeWaves™ Mascara have fibers?
MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.
Is MakeWaves™ Mascara vegan + cruelty-free?
Is MakeWaves™ Mascara vegan + cruelty-free?
Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
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JS
Jessica S.Verified BuyerReviewingMakeWaves® MascaraI recommend this productWhat Did You Like About This Product? Lengthens, Did Not Irritate EyesWould You Recommend This Product? YesRated 5 out of 5 stars2 weeks agoBEST mascara out there - FOR REALI wish I could give this mascara 10 stars... no, 100 stars. It is amazing. I am a mascara snob. I need clean ingredients for my sensitive skin and eyes, and I can't stand when mascara clumps when you put it on or smudges or flakes throughout the day. This does none of that. Not even a little. One coat is all I need of this mascara. I don't even think I could make my lashes any longer by adding a second coat. My friends think I have extensions. My husband thinks I have extensions. I think I have extensions LOL. Pictures don't even do it justice.
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SSissiaVerified BuyerReviewingMakeWaves® MascaraI recommend this productLash Type StraightWhat Did You Like About This Product? Lengthens, Did Not Irritate EyesWould You Recommend This Product? YesRated 4 out of 5 stars1 month agoClean application+ removal
doesn't irritate or itch my eyes, applies without clumping, and cleans off well with any cleanser/balm. I am a minimalist and cannot do makeup by any means, so I appreciate the simplicity of the effects. I only use 1 coat, not a person who does more.
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KKarlaReviewingMakeWaves® MascaraI recommend this productLash Type LongWhat Did You Like About This Product? Lengthens, VolumizesWould You Recommend This Product? YesRated 5 out of 5 stars2 months agoLove this!!!
ummmm yesssss. I love this mascara so much my lashes ARE LASSSSHING HUNNY.
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CHColeen H.Verified BuyerReviewingMakeWaves® MascaraI recommend this productLash Type StraightWhat Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water ResistantWould You Recommend This Product? YesRated 5 out of 5 stars6 months agoMagic
The lengthening power of this mascara is amazing. It does not flake, it stays on all day. My new favorite
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JJessicaVerified BuyerReviewingMakeWaves® MascaraI recommend this productLash Type Long, StraightWhat Did You Like About This Product? Color, Did Not Irritate EyesWould You Recommend This Product? YesRated 5 out of 5 stars7 months agoMy fav every day mascara
This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it
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