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The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley]

GetSet® Matte Powder Blush

$19.99
$19.99
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]

GoGo Cooling Shimmer Eyeshadow

From $19.99
From $19.99
[Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]

LipSoftie® Lip Treatment Set

$24.99
$24.99
Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]

Line + Shine Lip Kit

$24.99
$24.99
The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]

LipSoftie® Lip Treatment

From $14.99
From $14.99
The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]

MakeWaves® Mascara

From $9.99
From $9.99
MakeWaves® Mascara Duo

MakeWaves® Mascara Duo

$24.99
$24.99
SOS (Store. Our. Stuff.) Makeup Bag

SOS (Store. Our. Stuff.) Makeup Bag

$24.99
$24.99
Tower 28 IRL
Alexandra-Kincade-ALEX_ANDRA_THEGREAT-SOS-Rescue-Spray-Application.mov
SOS Rescue Spray
SOS Rescue Spray
$28
Rachel-Spivak-Rachelalanas-Swipe-Serum-Concealer-Application.mov
Swipe Serum Concealer®
Swipe Serum Concealer®
$24
copy_D9C4B77D-D1F7-4369-9B76-EDBF837CFC55.MOV
Super lightweight and hydrating, but also it gives such good coverage to
Swipe Serum Concealer®
Swipe Serum Concealer®
12.0 PALI
$24
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Swipe Serum Concealer®
Swipe Serum Concealer®
$24
Anessalyn-Soltero-anessalyn.soltero-Swipe-Serum-Concealer-Application.mov
Swipe Serum Concealer®
Swipe Serum Concealer®
$24
snaptik_7546285298284645646_v2.mp4
SOS Rescue Spray
SOS Rescue Spray
$28

Skincare

Tower 28 Beauty SOS Rescue Spray (4 oz)

SOS Rescue Spray

From $9.99
From $9.99 $41.00
SunnyDays™ Tinted SPF 30

SunnyDays™ Tinted SPF 30

$24.99
$24.99
Orange bottle of Tower 28 SOS Rescue Serum on a white background [Shared]

SOS Rescue Serum

$24.99
$24.99
Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]

Travel SOS Rescue Spray

$9.99
$9.99
Tower 28 Beauty SOS Rescue Spray (4 oz)

SOS Rescue Spray - Standard Size

$24.99
$24.99
Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared]

SOS Spray Duo

$24.99
$24.99
The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]

LipSoftie® Lip Treatment

From $14.99
From $14.99
LipSoftie® Treatment Duo

LipSoftie® Treatment Duo

$24.99
$24.99
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BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz Send a Selfie

Follow us @tower28beauty

[A close up of seven Tower 28 Beauty MakeWaves Mascara.]
[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]
[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]
[A close up of a model wearing a Tower 28 Beauty earring.]